Beef Consumers Seek Transparency, Brand Trust

Understanding what motivates consumers in their beef purchases. KANSAS CITY, Mo. – Before grocery store shelves were laid bare in the early days of the ongoing pandemic, food researcher Anne-Marie Roerink of 210 Analytics released findings from an annual study of meatcase trends and consumer behavior. She shared what she learned with cattle producers at The Brand Marketing Summit, an event hosted by the American Hereford Association. “To me, food is a fascinating…

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Recipe: Beef and Barley Soup

Ingredients Prime rib bones (as many as the number of people you're serving) 1 pound Certified Hereford Bee prime rib, cubed 2 onions, diced 4 garlic cloves, peeled and diced 1/2 bunch celery, diced 2 carrots, grated 1/2 bunch of parsley, chopped 6 cups beef broth 3/4 bottle dry red wine 1 cup barley Instructions Heat stockpot over medium-high heat. Add 2 teaspoons olive oil, prime rib bones and brown thoroughly, taking care…

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