KANSAS CITY, Missouri – The American-International Charolais Association (AICA) is thrilled to unveil the new CharolaisBeef.com website, dedicated to informing consumers about the excellence of Charolais-influenced beef.
The website provides comprehensive education on the Charolais breed of cattle, including information on its unique characteristics and benefits. It also features a directory of where consumers can find Charolais beef. Additionally, visitors can learn about Charolais producers’ strong commitment to being stewards of the land. This initiative marks the initial phase of the AICA’s strategy to drive consumer awareness and demand for Charolais genetics within retail and restaurant sectors.
“We’re excited to educate beef consumers, restaurants, and retailers about Charolais beef and what it brings to the table”, stated Stacey Rincker, Director of Charolais Beef Promotion. “This website is just the first step in introducing Charolais beef to the consumer market”.
The AICA also launched social media channels on Facebook and Instagram, designed to speak directly to consumers about Charolais beef and reflects the association’s commitment to further solidify the market presence of Charolais genetics.
“The Charolais breed brings a compelling story to consumers; one of stewardship and high-quality beef that we know today’s beef consumers demand”, said David Bisek, Director of Charolais Beef Marketing.
About the American-International Charolais Association: The American-International Charolais Association is committed to advancing Charolais cattle through genetic improvement, research, education, and marketing. With a dedication to excellence and innovation, the AICA works to support breeders and promote the value of Charolais genetics in the beef industry.
For further information, contact Stacey Rincker at srincker@charolaisusa.com and David Bisek at dbisek@charolaisusa.com.
To learn more about Charolais Beef, please visit charolaisbeef.com, facebook.com/charolaisbeef, or instagram.com/charolaisbeef.
Media Contact:
David Bisek
(316) 253-5661
dbisek@charolaisbeef.com