Understanding what motivates consumers in their beef purchases. KANSAS CITY, Mo. – Before grocery store shelves were laid bare in the early days of the ongoing pandemic, food researcher Anne-Marie Roerink of 210 Analytics released findings from an annual study of meatcase trends and consumer behavior. She shared what she learned with cattle producers at The Brand Marketing Summit, an event hosted by the American Hereford Association. “To me, food is a fascinating…