The National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, has selected Brandi Buzzard Frobose, blogger, Kansas rancher and influencer, as the 2019 Advocate of the Year. This honor is given annually to an outstanding Masters of Beef Advocacy (MBA) program graduate to recognize his or her success in reaching and educating consumers who want to learn more about beef and raising cattle. MBA is a Checkoff-funded program designed to equip advocates with the training, knowledge and experience to advance their advocacy efforts as spokespeople for the industry.

In addition to being a mom to 3-year old Oakley and co-owner of High Bar Cattle Company with her husband, Hyatt, near Greeley, Kan., Buzzard Frobose is a full-time beef industry communications professional. As busy as she may be, Buzzard Frobose still finds time to connect with consumers by honestly and transparently sharing information about beef’s great taste, unbeatable nutrition, and the hardworking farmers and ranchers who produce it through her online social media platforms and blog.

Her interest in and passion for the beef industry was ingrained in her at a young age as she tagged along with her dad and grandpa at feedlots, roping and working with her cattle and hogs for the local fair.

NCBA release