“United We Steak” Campaign Celebrates Americans’ Love of Grilling

“United We Steak” Campaign Celebrates Americans’ Love of Grilling New Beef. It’s What’s For Dinner. grilling campaign highlights America’s favorite protein and pastime DENVER, June 29, 2020 – Beef. It’s What’s For Dinner., funded by the Beef Checkoff, today has launched “United We Steak,” a new summer grilling campaign showcasing 50 steaks and all 50 states. “United We Steak” celebrates not only a shared tradition of grilling delicious steaks, but also what makes…

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Considerations for marketing beef directly to consumers

Products like those sold at the K-State meat lab are offered direct to local customers. Due to the COVID-19 limitations, consumers are looking to farmers and ranchers to fill the void MANHATTAN, Kan. — Most will agree there is nothing that compares to the taste of fresh produce or meat that comes straight from the farm. And in light of perceived food shortages and a desire to know where their food comes from,…

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Beef Consumption vs. Demand

Brenda Boetel, Professor, Department of Agricultural Economics, University of Wisconsin-River Falls Economic growth projections for the US and the world have been revised downward due to the impacts of COVID-19, with many global growth projections having contractions of nearly 3%. The US is expected to have one of the largest individual country contraction rates and is expected to contract nearly 5.7%. What does this mean for the beef market? Beef is a perishable…

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Beef Consumers Seek Transparency, Brand Trust

Understanding what motivates consumers in their beef purchases. KANSAS CITY, Mo. – Before grocery store shelves were laid bare in the early days of the ongoing pandemic, food researcher Anne-Marie Roerink of 210 Analytics released findings from an annual study of meatcase trends and consumer behavior. She shared what she learned with cattle producers at The Brand Marketing Summit, an event hosted by the American Hereford Association. “To me, food is a fascinating…

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USDA Trade Mitigation Purchases to Feed People in Need and Aid American Farmers Surpass $2B

(Washington, D.C., June 16, 2020) – The U.S. Department of Agriculture (USDA) today announced that it has purchased more than $2.2 billion of meat, fruits, vegetables, specialty crops and dairy products in fiscal years 2019 and 2020 in its ongoing efforts to feed people in need and assist American farmers and ranchers suffering from damage due to unjustified trade retaliation by foreign nations. USDA is on target to reach its fiscal year goal…

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The Basics of Pricing Freezer Beef

Garth Ruff, OSU Extension Henry County COVID-19 has proven to be a catalyst for consumer demand for local product Over the last decade the demand for locally raised meats have steadily increased and that demand has skyrocketed as of late, due to the implications of the COVID-19 pandemic on animal agriculture and the meat packing sector. With the significant increase of demand in local product we have also seen an increase in the…

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Ag economists warn against overreaction to meat industry structure in face of COVID-19

Disruptions in the meat supply chain linked to the COVID-19 pandemic has cut industry processing capacity by 40%. Now is not the time, however, to make sweeping changes to the industry structure itself, K-State agricultural economists say. Ag economists warn against overreaction to meat industry structure in face of COVID-19 ‘Be cognizant of how we got here,’ one specialist says MANHATTAN, Kan. – Tumultuous times in the meatpacking industry linked to the current…

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