SELECT BEEF: WHO WANTS IT?
by Miranda Reiman What was exceptional yesterday is average today. That’s true in the cattle business and especially apparent in high-quality beef production. “Without paying attention to shifts in the market, it can be easy to assume what worked when you started still works now,” says Paul Dykstra, of the Certified Angus Beef ® (CAB®) brand. “It’s hard to argue there’s ever been true demand for Select, rather than simply a price point for those indifferent…