The Real Deal
Consumers favor ground beef over plant-based alternatives. by Pat Melgares, K-State Research and Extension Consumers overwhelmingly chose ground beef over plant-based beef alternatives in a multifaceted study, report Kansas State University (K-State) researchers. Ground beef — offered with 10%, 20% and 30% fat — was strongly preferred for taste and flavor over plant-based alternatives, and less than one-third of the respondents say they would buy the plant-based alternatives in the store or retail…