Freezer Beef Sales Explode During COVID-19 . . . Will Your Customers Be Ready to Buy Again?
Mike Estadt, OSU Extension Educator, Pickaway County Do you know if your freezer beef customers are satisfied? It is well documented that early in the coronavirus pandemic, major meat processing facilities across the United States became supply bottlenecks due to employee infections shutting down production. In response to seeing less meat available in the retail case, or limits on the amount of proteins that a consumer could purchase, farm raised, direct marketed meat,…