Considerations for marketing beef directly to consumers

Products like those sold at the K-State meat lab are offered direct to local customers. Due to the COVID-19 limitations, consumers are looking to farmers and ranchers to fill the void MANHATTAN, Kan. — Most will agree there is nothing that compares to the taste of fresh produce or meat that comes straight from the farm. And in light of perceived food shortages and a desire to know where their food comes from,…

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K-State chosen as hub for improving U.S. winter wheat

University will lead $1M project to improve winter wheat varieties MANHATTAN, Kan. – The USDA’s National Institute for Food and Agriculture has selected Kansas State University to serve as a center for efforts to improve U.S. winter wheat varieties. The university received $1 million to establish the International Wheat Yield Partnership’s (IWYP) Winter Wheat Breeding Innovation Hub. K-State will lead the effort to evaluate research findings from several IWYP projects that contribute to…

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