NCBA Releases Consumer Research Showing Widespread Confusion About Contents of Plant-Based Fake Meat
SAN ANTONIO (Feb. 7, 2020) - The National Cattlemen’s Beef Association (NCBA) today released survey results that show widespread consumer confusion regarding the ingredient composition and purported benefits of plant-based fake meat products. In an online survey of more than 1,800 consumers, less than half of the respondents understood the labeling term “plant-based beef” was intended to describe an entirely vegetarian or vegan food product. One major source of confusion uncovered by NCBA’s…